Landmark Trip Attracts National Media
Landmark Trip Attracts National Media

Landmark Trip Attracts National Media

Posted by: Charles Roberts Wednesday, 15 June 2011.

Zero Carbon World’s landmark trip from Lands End to John O’Groats, captured the attention of National Press after the story was picked up by ITV Westcountry news.

After being interviewed by an ITV film crew at Whitesands Hotel, Lands End – a featured stop on the epic journey – it was evident that the total £20 cost of the great feat captured the heart of the nation in these current times of austerity.

Kevin Sharpe, the founder of Zero Carbon World, completed the trip on May 22nd. Thanks to some hard work from the team here, the story eventually broke on ITV Westcountry evening news on Monday 13th June. 

The story gained pace and featured heavily online, particularly on ‘green’ websites in Cornwall and the South West, such as This Is Cornwall, Western Morning News and CoAST. Details of the journey sparked some furious debate in forums associated with these websites. Thanks to some assertive knowledge from Zero Carbon World and its affiliates the attempted ‘EV bashing’ was put to an abrupt end. 

After the nerve the story touched, it wasn’t long before National tabloids realised what a great story the journey was. During a publicity tour of the South West, stopping at Pollaughan Cottages in Truro and the Whitecastle Hotel in Taunton Kevin was interviewed by National Press agencies before the story eventually appeared in the Daily Mirror and Daily Mail on Friday 17th June. The scale of the achievement was apparent even in the tabloids, all helping to raise awareness and convincing even the staunchest of petrol heads that EV’s are the future of auto- motion.